Communications & Media
Throughout her career in communications, Jemma has developed and practiced many skills that have helped companies succeed in their public relations and marketing objectives. She has worked as a copywriter, website manager, public relations assistant, graphic designer, pitch writer, press release developer, and much more. The following examples showcase her expertise in these roles.
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Copywriting
Print Write Up for Natalie Martin Collection
See it on Natalie Martin's website.
Growing plants stretch to entangle themselves in a repeating floral pattern, breathing life and motion into our new Starflower print. Be transported to the scenic English countryside with this fresh understanding of the traditional Batik floral. Inspired by mural-style wallpaper and the complex scent of Jasmine, this design evokes romantic notions of bright white flowered vines climbing patinated lattice. Our Starflower print is also an exciting wall mural made available through our partnership with Wallshoppe.
YouTube Video
The Turnoff Book Trailer
This video is a trailer for Meg Gerritson's debut novel, The Turnoff. Jemma worked with Autumn McCracken to edit the visuals and audio for this trailer and then resize the final product to fit various social media sites.
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Instagram Reel
Vanessa Lillie on “Story in the Public Square"
See it on the Pell Center's Instagram.
This reel was created to advertise an episode of "Story in the Public Square," featuring author, Vanessa Lillie. It was then shared to Instagram.
Press Release
Exploring Love and Loss as a Muse with Brian Turner
See it published on the Pell Center's website.
The poet’s ability to capture meaning with words has long been one of humanity’s great gifts. Brian Turner has that muse and uses poetry to explore enduring questions of love and loss. Turner is the author of five collections of poetry “Here, Bullet;” “Phantom Noice;” “The Wild Delight of Wild Things;” “The Dead Peasant’s Handbook” and “The Goodbye World Poem.” He has also authored a memoir, “My Life as a Foreign Country,” and is the editor of “The Kiss” and co-editor of “The Strangest of Theatres” anthologies. Also a musician and songwriter, Turner has written and recorded several albums with The Interplanetary Acoustic Team, including “11 11 (Me Smiling)” and “The Retro Legion’s American Undertow.” His poems and essays have been published in The New York Times, The Guardian, National Geographic, Harper’s, among other fine journals. He was also featured in the documentary film “Operation Homecoming: Writing the Wartime Experience,” which was nominated for an Academy Award. A Guggenheim Fellow, he has received a USA Hillcrest Fellowship in Literature, the Amy Lowell Traveling Fellowship, the Poets’ Prize, and a Fellowship from the Lannan Foundation. On this episode of “Story in the Public Square,” Turner shares several of his notable poems, discussing his inspirations and the stories behind their creations. He begins with “Here, Bullet” describing his experience writing this poem in a warzone: “I carried that poem. I wrote that poem, it was one of the quickest poems I ever wrote. Maybe 12 or 15 minutes, and then I put it in my chest pocket and wore it the rest of the time that I was in country. So, if I were killed, they would’ve found that poem on my body.” Turner goes on to read from “The Goodbye World Poem,” a piece written about his late wife, Ilyse. “We carry the past and house it in our bodies, and so those we love who cross over, the dead, they live within us and how do we live with them? How alive do we keep them within us and how do we stay in conversation with them?” “Story in the Public Square” broadcasts each week on public television stations across the United States. A full listing of the national television distribution is available at this link. In Rhode Island and southeastern New England, the show is broadcast on Rhode Island PBS on Sundays at 11:00 a.m. and is rebroadcast Thursdays at 7:30 p.m. An audio version of the program airs Saturdays at 8:30 a.m. and 7:30 p.m. ET, Sundays at 5:00 a.m. and 10:00 p.m. and Mondays at 2:30 a.m. ET on SiriusXM’s popular P.O.T.U.S. (Politics of the United States), channel 124. “Story in the Public Square” is a project of the Pell Center at Salve Regina University. The initiative aims to study, celebrate and tell stories that matter.
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Emailed Pitch
Story Idea // Queensland Indigenous Women Rangers Network for International Women’s Day
Articles published in Robb Report, Yahoo, Afar, & Conde Nast Traveler
The following pitch was emailed to journalists across the country and internationally. The story was picked up by several national media outlets including Robb Report, Yahoo, Afar, and Conde Nast Traveler. I am reaching out on behalf of Tourism & Events Queensland with some news from Down Under and perhaps a worthy angle to consider in the lead-up to International Women’s Day on March 10. A group of Indigenous Women of the Great Barrier Reef has recently been awarded one of the world’s most prestigious environmental prizes, founded by Prince William and David Attenborough: The Earthshot Prize. In Queensland, only 20% of indigenous rangers are women. The Queensland Indigenous Women Rangers Network (led by managing director, Larissa Hale) has helped build the next generation of women rangers over the past four years. The program has trained more than 60 women, encouraging new conservation approach that brings together ancient knowledge, passed down from generation to generation, with most modern tools (like drones that monitor coral changes) forest fires and land degradation. The Great Barrier Reef Marine Park welcomed more than 2 million visitors before the pandemic. Now, the Indigenous women of the GBR are empowering each other to protect critical ecosystems in Australia and beyond. Members of the network have gone on to find work as rangers in Queensland and in conservation elsewhere. Their work is vital. With greater support, indigenous women rangers could span the planet, helping to repair ecosystems from Hawaii to Nepal and Tanzania.
Press Release
NIO Cocktails Introduces Three New Cocktails: Dry Martini, Mai Tai, and Disaranno Sour
LOS ANGELES, CA, June 2023 – NIO Cocktails, the award winning ready-to-drink collection of quality cocktails made with premium spirits that just ‘Needs Ice Only’, introduces three new cocktails for California customers – Dry Martini, Mai Tai and Disaronno Sour. These three cocktails join NIO’s collection of over a dozen drinks made with the highest-quality ingredients. The sophisticated Dry Martini is a timeless classic, whose bitter profile includes woody, vanilla and herbal notes. A favorite of the Flappers of the 1920s, the Dry Martini’s legacy continues in California with NIO’s new recipe. Fueled by Tanqueray Gin and Dry Vermouth, this drink is the ideal selection for any at home bar, event or dinner. The Mai Tai, short for “Mai Tai-roa-aé,” means out of this world, which is the perfect description for NIO’s full-bodied and fruity tiki cocktail. Made from Ron Santiago de Cuba Rum, Cointreau and Orgeat Liqueur this tropical delight blends notes of candied orange, fresh citrus and warm earthy spices. NIO’s Mai Tai was also the silver medal winner in The Spirit Business’ Pre Mixed & RTD Masters. The sweet and sharp Disaranno Sour embodies NIO’s Italian roots, with its primary ingredient being the best-selling Made in Italy liqueur globally – Disaronno. The additional essence of herbs and fruits, creates a unique sweet and sour taste, reminiscent of an Italian summer. NIO makes quality cocktails easy. Simply choose a box of 4, 6 or 9, selecting from their list of expertly crafted drinks, hand mixed in Italy by Master Mixologist Patrick Pistolesi, ranked among the World's Top 50 Best Mixologists. Then all that’s left is to tear off the corner of the slender envelope packaging, pour over ice and enjoy. With plenty of options, and the list continuing to grow, consumers can enjoy their favorite drinks, or try something new, ready to drink and shipped directly to their door. About NIO Cocktails NIO debuted in Milan in 2017, and after successful establishment in Italy, the UK and Germany, the brand is ready to make its mark in the US, now shipping exclusively in California. Its founders designed more than a dozen classic and modern cocktails into single-serve packets, featuring unique recipes with the help of an Italian master mixologist ranked among the top World's 50 Best Mixologists. Recent accolades include recognition in the “Best Food and Drink Rewards Program 2021” by Loyalty Lion, “Best New Food Product” by The Spirits Business, and the Great Taste Awards in 2022 receiving recognition for the Old Fashioned and the Negroni. The brand is catching the attention of major cocktail enthusiasts globally, providing consumers with the same seamless experience they’d expect from their favorite cocktail bar now at home or outside, just one ice cube away from perfection. For more information, please visit niococktails.us and follow us on Instagram @NIOCocktails_US
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Emailed Pitch
Academy Museum of Motion Pictures Now Features Corleone Fine Italian
Corleone Fine Italian is excited to announce that their popular Genco Olive Oil ($32.00) is now available in the Academy Museum of Motion Pictures store as well as on the museum’s website. The tin is easily recognizable to any fan of The Godfather, featuring a logo depiction of the Genco Pura Olive Oil Company, used as the front for the Corleone family’s criminal activities. Made from Italian olives and pressed in Sicily, Corleone Fine Italian’s Genco Olive Oil is a perfectly elegant addition to anyone’s kitchen. As the official culinary collection of the iconic 1972 motion picture The Godfather, Corleone Fine Italian brings Genco Pura Olive Oil to the masses. The collection comes from actor Gianni Russo (who played Carlo Rizzi in the film), a proud Italian American and passionate cook. Steadily sourced and authentically prepared using pure Italian ingredients, the brand thoughtfully draws upon leading purveyors that offer the bounty of Italy’s best in a bottle. Each product brings both epicureans and superfans one step closer to the film’s legacy as well as modern Italian cuisine and culture.
PR Campaign
Secured Press for Roque & Mark in the Santa Monica Mirror About Urban Farm
To see the article published in the Santa Monica Mirror, click here.
Jemma worked over the course of several months to organize an interview with representatives from Roque & Mark, Upward Bound House, and the Yale Street Urban Farm. Roque and Mark gifted a plot of land for use to Upward Bound House on Yale Street so that they could create an urban garden. Now, almost 6 years later, this land has blossomed and is full of amazing fruits and vegetables that help feed Santa Monica’s homeless population. In August of 2022 Roque and Mark Vice President, Marius Markevicius, Upward Bound House President and CEO Christine Mirasy-Glasco, and urban farmer Courtney Guerra were interviewed about this project. Juliet Lemar, on behalf of the Santa Monica Mirror, met with them at the Urban Farm to discuss the garden, from conception to its current stage. She put together a broadcast story for publication in the Santa Monica Mirror. On the day, Vice President Marius Markevicius met with Christine and Courtney and they all spoke about different aspects of the farm while admiring the flowers, fruits, and vegetables growing around them. Juliet conducted interviews and captured the farm in action as volunteers harvested and took care of the animals.
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Press Release
Albinas Markevicius Announces Retirement from California Lithuanian Credit Union Board of Directors
Santa Monica, CA— June 23, 2022 — At age ninety-two, after fifty-three years of dedicated volunteer service with the California Lithuanian Credit Union’s (CLCU) Board of Directors, Albinas Markevicius has announced his retirement. Albinas, known to many as Mr. Mark, co-founded the CLCU in 1969 after he, and fellow cofounders, saw a need for greater loan accessibility to recent immigrants who wanted to build investments. He has served on the board since the CLCU’s founding, and has been chairman for most of his tenure. At his final meeting, Albinas was addressed by the Honorary Consul of the Republic of Lithuania in the California Central Coast, Daiva Navarrette. She thanked Albinas for his hard work and commitment, and said, “We are proud to have had you at the helm for 53 years and in all probability something like this will never be duplicated.” When thinking back on his time with the CLCU, Albinas said that he admires how much “the Credit Union has grown with the efforts of staff and volunteers over the last five decades. I wish the next generations success in continuing to aid our community, may the credit union and its members prosper for years to come.” Following Albinas’ retirement, his son, Marius Markevicius succeeded him as Chairman of the CLCU. Marius has said that “It is an honor to follow in the footsteps of the outgoing chairman. The California Lithuanian Credit Union is here to be resource for all people of Lithuanian and Latvian heritage.” The CLCU is a federally insured financial institution that provides comprehensive resources to people of Lithuanian and Latvian heritage. They provide online banking, loans, debit and credit cards, and certificates of deposits (CDs). Throughout his time with the CLCU, Albinas has made a great impact on members, many of whom are immigrants, allowing them to build the lives they desire. One pertinent example includes Health-Ade, a kombucha company founded by a credit union member and her two partners. Thanks to a business loan to expand from the CLCU, this company has grown exponentially. Albinas was born on a small farm in rural Lithuania, where he began working full time in 1941 at age eleven. World War II battles between Germany and Soviet Russia came to their doorstep, forcing the family to flee Lithuania. They were homeless for two years, eventually making their way to a German refugee camp; the family’s simple wagons were confiscated by the German army and much of their journey was on foot. Two years later, began work as a contracted laborer at Pickle Crow Goldmines in Ontario, Canada. After, he moved to Montreal, and began working in a brewery manufacturing plant. It was there that Albinas began investing his savings in real estate. In 1957, Albinas joined his sister in Santa Monica, which was a sleepy beach town. He pursued a career in real estate and insurance. Albinas worked as a sales agent for several years before deciding to join his partner Roque Hermacillo Rodriguez in opening their own brokerage. Roque and Mark Real Estate was founded in 1965, and just three years later, in 1968, Roque passed away. Even so, Roque and Mark continued to serve the real estate needs of Santa Monica and West LA, enabling many families to buy their first homes and investments for retirements. and has been open for fifty-seven years. Albinas earned his Associates of Arts degree from Santa Monica College in 1969, the same year that the CLCU was founded. His dedication to the community is long and widespread. Albinas has served as President of the Santa Monica Board of Realtors, State Director of the California Association of Realtors, Co-founder of the Santa Monica Lithuanian Club, Director of the action Apartment Association, Chairman of the Santa Monica Sister City Foundation, a member of the Santa Monica College General Advisory Board, Founder and President of the Lithuanian Assistance Foundation, and led several organizations that advocated for the independence of Lithuania from Soviet Russia. After many years of dedication, Albinas was awarded a by the Office of Foreign Affairs of Lithuania for service to the country of his birth at a ceremony in Washington D.C. hosted by the ambassador. For more information about the California Lithuanian Credit Union, visit https://www.clcu.org/.
Client Reporting
Go Green: Simple Tips and Tricks to Make Your Home Environmentally Friendly
To see this article published on Roque & Mark's website, click here.
Roque & Mark are dedicated to helping our residents go green! There are many small changes that can be made in order to make your home more environmentally friendly. Solutions can range from reducing waste to reusing items you probably already own. Here are a few of our favorite tips and tricks to help the environment in your home. Save Water As many residents are aware California is in a drought. As a result, water resources are limited, but there are many ways Santa Monica and Los Angeles residents can help! One of the easiest things you can do is report running toilets and leaky faucets to get them repaired as soon as possible. One toilet can waste 150 gallons of water every day, so keep an eye and ear out for any active leaks. Does your toilet keep making a sound after the flush cycle is complete? Do you see the water moving a bit, or even a lot? These are signs the toilet is wasting water and should be repaired. If you’re not sure, take the time to flush the toilet and wait for the cycle to be completely finished. Then check for sights or sounds of water continuing to move. Roque & Mark tenants should call our office or submit an online service request via the online portal for fast repair. It’s also important to keep track of any signs of possible leaks which can include stains, mold, peeling paint, a hissing sound in the wall, musty smell, etc. Furthermore, try to limit water use. Take shorter showers, turn off faucets when they are not in use, and run dishwashers and washing machines only when they are full. Gardens and grass are hugely in need of water, especially if plants are not designed to thrive in desert conditions. Drought friendly plants can be a game changer. If you’re planning to do some summer gardening, consider selecting plant species that are better suited to desert climates, and require less watering. Remember to reduce watering to comply with city mandates. Information can be found on your city’s website. Reuse and Recycle Many items that are thrown away every day could have a second life still in them! The best way to help reduce wasted resources is to reuse and recycle. Here are a few tips to reduce waste ending up in landfills. Composting is the natural process of recycling organic matter. By composting, you can provide yourself with nutritious, free fertilizer, and save what otherwise would’ve been useless scraps. Dead leaves, branches, twigs, grass, vegetable and fruit scraps, and coffee grounds are great examples of what to compost. By composting, waste that otherwise would have been left to decompose in a landfill can help the soil and plants to regrow. However, if composting isn’t something you’re interested in doing, make sure to put all organic waste in the green organics bin, so it can be recycled properly! Single use plastics are one of the leading contributors to trash build up on our planet today. Recycling items that decompose slowly gives them a second life, and saves the planet from excess garbage. Deposit plastic and aluminum items into your blue recycling bin so they can be remade into something new! Make sure to empty and dry your items, as containers that are full may not be recycled. There are many recycling centers in the Los Angeles and Santa Monica areas, some of which will pay to take your eligible recycling. Consider dropping off bottles, containers, and cans in order to minimize single use waste. Save yourself some money and storage space by reusing. Plastic and paper bags are some of the easiest items to reuse, simply keep them in your car or bag so you can use the same bags every time you shop. The same can be said for food containers and jars, which can easily be cleaned and kept as tupperware or other storage. If there are some items you aren’t interested in reusing, consider others who may be. Donating clothes is a perfect example of allowing something to be reused, while decluttering your own space. Reduce Energy Consumption- It Could Save You Money! Especially in cities like Santa Monica and Los Angeles, energy consumption can be high. AC, appliances, lights, and more can really make your energy bill add up. Reducing the amount of energy used in your home is an easy way to save money and the planet. Consider a few of the following energy saving suggestions. Run appliances only when they are full, and if you’re running them several times a day, try and consolidate. When you do run your appliances, do so off peak hours, these times are lower priced and save the city from producing electricity. Peak hours are between 4-9pm, so try running the dishwasher while you sleep, or the laundry first thing in the morning. Additionally, keep your thermostat at a moderate temperature, it uses less energy! Give Back the Green! A great way to help the planet is to add some life back to it! By adding plants to the ecosystem around your home you help the soil’s health and wellness. But what plants are best? Living in Southern California, drought-friendly, native plants, such as cacti. are an excellent choice. They require less water and maintenance, and thrive during the hot days. Cacti aren’t the only option though, as succulents and desert grasses are equally great. Native plants also bring wildlife, as necessary pollinators are more attracted to plants that are native to California, helping local flora and fauna thrive in the city. If you aren’t interested in adding more greenery around your home, volunteering with or donating to local gardens is another great way to give back to the planet. Roque & Mark partner with the Yale Street Urban Garden, hosted by Upward Bound House, who are working to feed homeless families with fresh fruits and vegetables. There are plenty of other charitable organizations who operate community gardens, so be sure to take a look around your area!
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